San Diego SEO Goes Through An Overview of Search Engine Optimization

An Overview of Search Engine Optimization

It is no doubt that the world has become a global village. Everyone is on the internet and business is nowadays almost entirely run on the worldwide web. It is because of these that mechanisms are being developed to help make each business stand out. One of the most sought-after technologies for standing out as a business on the internet is the search engine optimization.

What is Search Engine Optimization?

Search Engine Optimization, commonly referred to as SEO, is a technology that involves placing a certain business’ webpage top in the search engine results for a particular service. For instance, if a business deals in agricultural products such as apples in a place such as South Africa, SEO will make it appear top on the search engine such as Google or Bing whenever someone searches for anything close to that. S.E.O is purely organic and does not refer to the paid advertisements.

There are many factors affecting search engine optimization and how search engines such as Google rank you. These factors can be classified as either on-page or off-page. Off-page factors are majorly driven by Google’s perception of you. On-page factors, which we will focus on, is what you can do as an internet user to make your page earn higher ranking within these search engines and probably appear on the first Search Engine Results Page (SERP).

Factors affecting S.E.O

1.  Keywords

Keywords are one of the most vital aspects of Search Engine Optimization. These are the words that one wants their web pages to be associated with. For instance, if you are an entertainer in New York, then you would like keywords or keyword phrases such as entertainment in New York’ to be linked to your website. This will mean as a web designer; you need to do keyword research intensively, in advance.

Google as a search engine gets smarter every day, and the use of keywords is more than just jamming your content with a certain keyword or phrase. It is about strategic placement and choice. You do not want to compete for keywords that are high value but rather go for mid-value keywords that are strategically used.

2.  Quality

On top of just having content on your website- ensure you have high-quality content. In as much as this is not a very vital factor to Google at this moment, internet users are generally attracted to high-quality content, and if Google notices that you are attracting traffic because of one thing or another, then they will rank you high on that particular subject.

3.  Freshness of Content

Posting frequently and updating your website increases your Google rankings. It is vital to use more updated technologies in your website and have recent content in order to rank highly in the Search Engine Response Page. Everybody wants updated information that is well presented, and that is why this particular factor is extremely vital for SEO ranking.

4.  Research on competition

Of course, if you want to beat your competition, you need to understand them. So, if you are targeting a certain phrase or keyword, then go through search engines and check who exactly your competition is. Once you have done so, understand what has placed them high on the ranking and what you need to do to outdo them in their ranking. Remember, a more established business with years of online presence can be hard to beat when it comes to search engine optimization- so an alternative is to use a different but similar keyword.

5.  Website architecture 

The design of your website is very vital in the attraction of high SEO rankings. Google looks at the user-friendliness that directly affects the user experience. A more navigable and visually appealing website will rank higher than a website that is less visually appealing. Duplication of content is also a minus for SEO rankings especially if the duplicated pages are held within the same server.

SEO is clearly a very vital aspect of businesses in the 21st century. If you want to be known by more than the 3 billion internet users in the world, then it is vital to implement Search Engine Optimization techniques in your websites to generate traffic and make you stand beyond your peers.

Author:
San Diego SEO
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