Finding An Ethical SEO Consultant
Have you ever thought about optimizing your webpage yourself? Probably yes, especially if you are new to the online business marketing phenomenon. At the initial stage, business firms believe that they can optimize their webpage simply by coining few keywords. This will not only save them money but also bring in more business by ranking high in search engines. Unfortunately, in reality, it is different. Making your website SEO friendly and promoting site for the right keywords to the right market in the right manner is more important.
Webmasters have general tendency to follow the SEO tips and tutorials on the web and start optimizing the website as per the suggestions are given. The real thing is that each business has its unique structure which calls for a unique branding strategy. A strategy working for one website may not necessarily work for another site.
SEO without proper planning, research, and complete knowledge can lead to huge loss to your website's current web presence. Your website might be getting promoted for the wrong set of keywords, with may hamper your efforts. The chances are more that you might be doing something that can be considered as spam and your website may get penalized. Finding An Ethical SEO Consultant is usually an outstanding task. So if you are also promoting your site on your own or planning to do so, then make sure you never commit the following mistakes that generally webmasters usually do:
Lack of focus - Many Internet entrepreneurs, chase a wide variety of ideas resulting is frustration and little constructive work. The key is to develop one business niche and focus on it all along. Consequently, integrated research and competitive analysis are required to set goals and objectives. If you are not sure how to do this or do not have time better hire SEO consultants to help you to recognize your target customers and make proper planning to focus on them.
Being a Copy Cat - Most of the website owners think that copying the content from other websites and making little modifications is good enough for a higher rank in search engines. One should know that ethical SEO hate duplicate content and penalize the websites involved in it. Content should not only be unique & convincing but also well optimized as per your keywords and search engine preferences.
Backlink Spamming - This is one of the most common mistakes committed by most of the self SEOs. They have this notion that if more is the number of links pointing to the main site, it will rank their page higher in search engine increasing traffic. But this is not entirely correct. Backlinks should be natural, quality and relevant then only they can help your site otherwise your site might be considered into block hat SEO techniques like link spamming, link farming, etc. Always hire SEO experts especially for your link building activities.
Hidden Text - Hiding text means that you are publishing something over the web whose visibility is compromised by the use of small text or color coding. Search engines are against this practice and can ban a website for implementing this. Thus you must be aware of all the guidelines set by Google and adhere to them.
Images and URL - Those who do not know the importance of keywords usually put the images on the site like picture1.jpg. However, professionals will recommend the use of sun.flower.jpg as an acceptable SEO practice. Similarly, no URL's should go unnoticed. Use relevant keywords for designing URL structure and do not forget that URL structure can play the most important role.
Robots.txt file optimization - This is the most important file on your server which decides the crawlability of the search engines to your website. This should be handled strictly by SEO experts or consultants. Even a small mistake in the file can affect your efforts.
Conclusion On Ethical SEO
So if you are planning to do the SEO on your own, never do it without complete research and knowledge. Take time to analyze and plan a comprehensive marketing strategy and technical aspects. In case you do not have enough time for the same, better hire a dedicated SEO expert or consulting services from an ethical SEO company that can effectively promote your site on search engines, while you can concentrate on other measures to manage and expand your business.Author:
San Diego SEO
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